ABOUT
ELROCK CAPITAL
Elrock's mission is to improve capital access and deal volume for our clients by pairing today’s resources with the tried and true methods of how to get deals done.
Fund info at scale
We track closings, filings, hiring trends, and other indicators to map active lenders.
No deposits or upfront fees
This means we only work on projects that we are confident we can close.
Parameter-driven approach
We use a targeted approach dictated by the details of the project.
Limited Exclusivity
We agree on specific protected groups rather than casting a market-wide net.
Transparent Outreach
We share our list of target funds prior to outreach.
Key project parameters
We identify 12 key parameters to match projects with the right capital.
Capital Stack Position
Loan Type
Use of Proceeds
Property Type
Location
Leverage
Stabilized CF
Cost of Capital
Recourse
Prepayment
Time to Close
Term Length
Lender network
We work with a wide range of capital partners depending on project specifics and Sponsor points of emphasis.
Private Debt Funds
Our private debt funds offer more flexibility in terms of loan structures, terms, and underwriting criteria, allowing them to cater to a wider range of borrowers and projects. Additionally, these funds can move quickly and efficiently, providing faster access to capital compared to traditional lending institutions. Their value lies in their ability to fill gaps in the market, provide tailored financing solutions, and generate attractive risk-adjusted returns. Private debt funds make up around 35% of our capital network.
Family Offices
The family offices that we work with bring a strategic, opportunistic capital approach to projects. Family offices also have the flexibility to structure deals creatively and independently, enabling them to tailor investments to specific preferences and risk tolerances. Family offices make up around 25% of our capital network.
Banks and Credit Unions
Traditional banks and credit unions play a vital role in financing projects for our Sponsors that are in need of competitive interest rates and structured loan products. We target banks for lower leverage, lower rate projects as well as more traditional models. Local banks are competitive in tertiarty markets that regional or national funds may not be as well versed in. Banks and CUs make up around 20% of our capital network.
Institutional Investors
Our institutional partners focus on high-quality, income-producing properties that align with their long-term liabilities. Their value lies in their ability to provide stability, liquidity, and access to capital, making them essential players for larger requests. Institutional Investors make up around 10% of our capital network.
Private Equity Firms
Our private equity partners leverage their deep market knowledge, underwriting capabilities, and access to proprietary deal flow to identify and capitalize on lucrative opportunities. Their value lies in their ability to deploy large amounts of capital efficiently, drive innovation in deal structuring, and generate attractive risk-adjusted returns in a dynamic and competitive market environment. PE Groups make up around 10% of our capital network.